Starting out as a voice-over artist is an exciting journey, but it can also feel overwhelming, especially when it comes to reaching out to potential clients. This is how to email clients as a new voice over artist.

Creating the perfect email is important—it’s your first impression, your virtual handshake, and your chance to showcase your professionalism and talent. Whether you’re pitching for audiobooks, commercials, video games, or e-learning projects, your email can make or break your opportunity. Here’s how to email clients as a new voice-over artist in a way that’s professional and engaging.

1. Start with a Strong Subject Line

Your subject line is the gateway to your email. It needs to grab attention, be concise, and clearly communicate the purpose of your message. Avoid generic lines like “Voice Over Services” or “Hire Me.” Instead, personalize it and make it relevant to the client’s needs.

Examples:

• “Professional Voice Over for Your Next Project – [Your Name]”

• “Ready to Bring Your Script to Life – [Your Name]”

• “Tailored Voice Over Services for [Client’s Industry]”

Pro Tip: Use keywords like “professional voice over artist,” “custom voice services,” or “studio-quality narration” to make your email more.

2. Personalize Your Greeting

Never start an email with “To Whom It May Concern” or “Dear Sir/Madam.” Take the time to research the client or company and address the email to the right person. A personalized greeting shows you’ve done your homework and care about building a genuine connection.

Example:
“Hi [Client’s Name], I hope this email finds you well!”

3. Introduce Yourself Briefly

As a new voice-over artist, you might not have an extensive demo portfolio, but that doesn’t mean you can’t make an impact. Keep your introduction short and focused. Highlight your unique selling points (USPs) and what sets you apart from other voice-over artists.

Example:
“My name is [Your Name], and I’m a professional voice-over artist specializing in [your niche, e.g., commercial ads, e-learning, or character voices]. With a background in [relevant experience, e.g., theater, broadcasting, or audio production], I bring a versatile and engaging voice to every project.”

4. Showcase Your Value

Clients want to know how you can solve their problems or enhance their projects. Focus on the benefits of working with you rather than just listing your skills. Mention your ability to meet deadlines, your professional home studio setup, or your expertise in delivering high-quality audio.

Example:
“I understand how important it is to have a voice that resonates with your audience. Whether you need a warm and conversational tone for an e-learning module or a dynamic and energetic voice for a commercial, I’m here to deliver studio-quality audio tailored to your needs.”

5. Include a Call-to-Action (CTA)

Don’t leave your client guessing what to do next. End your email with a clear and polite call-to-action that encourages them to take the next step.

Examples:

• “I’d love to discuss how I can contribute to your project. Are you available for a quick call this week?”

• “Feel free to check out my demo reel here: [link]. I’d be happy to provide a custom sample if you’d like.”

• “Let me know if you’d like to schedule a consultation or request a quote.”

6. Attach Your Demo Reel

Your demo reel is your voice-over resume. Make sure it’s professionally produced, concise (1-2 minutes), and showcases your range. Attach it to the email or include a link to your website or online portfolio. If you’re targeting a specific industry, consider creating a tailored demo that aligns with the client’s needs.

Pro Tip: Use file-sharing platforms like Google Drive or Dropbox to ensure your attachments are easy to access and don’t clog the client’s inbox.

7. Keep It Short and Professional

Clients are busy, so keep your email concise—aim for 150-200 words. Use short paragraphs, bullet points, and clear language to make your email easy to read. Avoid jargon or overly technical terms unless you’re sure the client will understand them.

8. Follow Up (But Don’t Be Pushy)

If you don’t hear back within a week or two, send a polite follow-up email. Sometimes, clients miss emails or get busy, and a gentle reminder can put you back on their radar.

Example:
“Hi [Client’s Name], I just wanted to follow up on my previous email. I’d love to collaborate on your upcoming project and am happy to provide additional samples or information if needed. Looking forward to hearing from you!”

9. Optimize for SEO

If you’re sending emails through a platform that allows for tracking or linking to your website, make sure your online presence is optimized for SEO. Use keywords like “voice-over artist,” “narration services,” and “audio production” in your email signature and links to your portfolio.

10. End with Gratitude

Always end your email on a positive and professional note. Thank the client for their time and consideration, and express your enthusiasm for the opportunity to work with them.

Example:
“Thank you for considering my services. I’m excited about the possibility of working together and bringing your project to life with my voice. Looking forward to hearing from you!”

Now, go email clients as a new voice over artist. You’ve got this!!!